He might not have a high enough floor to give you confidence of plugging him into your lineup on a weekly basis, but Golladay has a chance to get a decent target share to make him fantasy relevant and more in 2018. Eric Ebron’s 86 targets are up for grabs, so it’s possible Golladay ups his 4.5 targets per game to a more respectable number. While Marvin Jones and Golden Tate should continue to be the top 2 options for Matt Stafford, Golladay has to be used more with the big play ability he’s shown last season on limited snaps. He didn’t qualify to be a league leader, but he averaged more than 17 yards per reception last season, which would have been in the top 3 in that category if he continued that pace.
He had an injury plagued rookie season, but caught our attention with a 4-catch, 64 yard, 2 TD performance in Week 1. Once he came back from injury, he averaged around 30 yards per catch over the next 3 games – granted he only caught 2 balls on 3 targets in each of them. The big play ability is very evident – he just needs to stay healthy. The potential is there, so if you’re shooting for straight upside at the end of your draft, Golladay needs to be one of your top options in a pass-happy offense.